The two tables show the sales of Fairtrade-labelled coffee and bananas in five European countries (Switzerland, the UK, Denmark, Belgium, and Sweden) in 1999 and 2004. The figures are given in millions of euros.
Overall, it is clear that sales of both coffee and bananas increased in most of the countries during the period. The UK and Switzerland experienced the largest growth in sales, while Denmark and Sweden recorded only small changes or slight declines.
In 1999, Switzerland had the highest sales of Fairtrade coffee, at €3 million, followed by Denmark with €1.8 million and the UK with €1.5 million. By 2004, coffee sales had risen in all five countries, with the UK showed a dramatic increase from €1.5 million to €20 million. Switzerland also saw growth, reaching €6 million, while sales in Denmark, Belgium, and Sweden rose only slightly to €2 million, €1.7 million, and €1 million respectively.
For bananas, Switzerland again had the highest sales in both years, climbing sharply from €15 million in 1999 to €47 million in 2004. The UK also saw a notable rise from €1 million to €5.5 million. In contrast, banana sales declined in Sweden and Denmark, from €1.8 million to €1 million and from €2 million to €0.9 million respectively. Belgium, however, showed moderate growth, increasing from €0.6 million to €4 million.