The graph illustrates the image of consumerism of three spreads: margarine, lowfat & reduced spreads and butter from 1981 to 2007.
Overall, it is clearly seen that butter was the most consumed spread, whereas lowfat spread started to be consumed much later and exceeded the other two spreads. Meanwhile, margarine spread was the only one that experienced fluctuations during the whole period.
If comparing butter and lowfat spreads, it is obvious that consumption of butter started in 1981 with approximately 140 grams and reached its peak at 160 grams in 1986. By contrast, lowfat & reduced spreads consumption started only in 1996, when butter had already been experiencing a dramatic fall and reached its low of approximately 50 grams in 2007. The usage of lowfat increased in that period and reached its peak at almost 85 grams in 2001. After that, it started falling, therefore becoming the most consumed spread by 2007.
The margarine spread had the same start year as butter in 1981, with approximately 90 grams, but tended to fluctuate during the whole period of consumption, and experienced a fall in 2001 from approximately 85 grams of consumption to only 40 grams, becoming the least consumed spread by 2007.
