The graph below shows the reasons for the use of social media by businesses, by size of business, in 2012. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The bar chart illustrates the reasons why businesses of different sizes used social media in 2012. Overall, the use of social media increased with company size. Large companies were far more active than small firms, and the most common purposes across all businesses were developing a business image, marketing products, and responding to customer feedback. […]