2 report(s) found.
The table compares ten categories of YouTube advertisements in terms of their average length and the typical time viewers spend watching them. Overall, longer advertisements tend to receive relatively lower engagement, whereas shorter ones are watched for a greater proportion of their total duration. Entertainment and news ads have by far the highest viewer retention, […]
The table compares the average length of YouTube video advertisements with the average amount of time viewers spend watching them, measured in seconds, across different categories. Overall, YouTube ads last around 38.1 seconds on average, and viewers tend to watch for about 21.4 seconds. Public service ads are the longest, at 66.7 seconds, and they […]