It goes without saying that colour is pretty strong machine that is affected us by retail companies with the craving to sell us some product. Just in case, many choices that we made are severely or partially persuaded by colour. I would like to regard both advantages and disadvantages and express my personal view.
On the one hand, some people assume that colour play a vital role and function in their lives. As we can know, it is demonstrated by clients when they come to the shopping mall to purchase a specific goods, they immediately pay attention the colour of item. By way of example, they will chase the clothes with blue colour as they adore it, small girl is encouraged to purchase a bike due to the fact that its consists of pink colour. Every individual has its own style, mindset, feelings and behavior, so that companies try to produce goods with an enormous range of different colours to satisfy consumers. The are a lots of reasons why costumers is influenced with colour: from the perception of the world to some list of subcultures that they have preferences.
On the other hand, colour is not that crucial in selecting goods for the reason that there are lots of criteria such as size, material, producer, price, season, style, reviews and etcetera. Some individuals argue that it does not play an important role in our life as initially they consider their size, budget and quality and the colour only after the criteria provided. For instance, clients may come across financial problems, so that they have limited options of items, even if the product is not something special or consist of low quality of material. Other costumers with high incomes their own style or brand as the matter is not only in colour or just people could not care less about colour whatsoever because they want to see a quality and efficiency.
In my humble opinion, colour is for creative individuals who have associations with colours as it refers to a special mood. As for me, I want to be received with a convenient and useful product that I will constantly use and feel satisfied as I am not into be affecting by the colour.
All the things provided, colour plays a vital role in our minds, but there is a group of clients who regards some other criteria or just those who does not care about it too serious.