THERE IS A GOING DEBATE ABOUT, HOW INDIVIDUALS DRESS IN TODAY’S DAY AND AGE IS AN EXAMPLE OF THEM BEING INFLUENCED BY GLOBAL FASHION. IN MY OPINION, PEOPLE FOLLOWING GLOBAL FASHION TRENDS HAS MORE DRAWBACKS THEN ONE EXPERIENCING ACCELERATING GROWTH BY FOLLOWING THEM.
STARTING OFF, GLOBAL FASHION HAS SUCH A STRONG HOLD IN MAKING A IMPACT IN AN AUDIENCE’S LIFESTYLE VIA SOCIAL MEDIA PLATFORMS SUCH AS INSTAGRAM, TWITTER AND FACEBOOK TO SPREAD AND COMMUNICATE TRENDS EFFECTIVELY THROUGH APPEALING STORYTELLING METHODS. FOR INSTANCE, MARKETPLACES WHICH SELLS MERCHANDISE OR PRODUCTS OF LUXURY FASHION BRANDS AT A DISCOUNTED PRICE ARE QUIET POPULAR AMONGST YOUTH AGED BETWEEN 18- 25. THIS CONFIRMS THAT HOW IMPERATIVE IT IS FOR THE YOUNGER GENERATION TO INVEST IN MODERN AND TRENDY GARMENTS. SECONDLY, CELEBRITIES AND INFLUENCERS SWAY THEIR MILLIONS OF FOLLOWERS BY BEING A PART OF A CULT OR ENDORSING A BRAND. THIS LEADS TO A HUGE EFFECT ON AN INDIVIDUAL’S LIFE AS IT CONTROLS THEIR COGNITIVE DECISION. FOR EXAMPLE, SALES OF AN COMPANY AFTER COLLABORATING WITH A PUBLIC FIGURE GROWS SUBSTANTIALLY , EXCEEDING BRAND’S VISIBITILY . HENCE, THIS AFFIRMS THAT PUBLIC ARE UNDER THE INFLUENCE , LEADING TO GLORIFYING EXCESSIVE CONSUMERISM.
THE WIDESPREAD POPULARITY OF GLOBAL FASHION HAS HAD SEVERAL ADVERSE EFFECTS FOR SEVERAL REASONS. FIRSTLY, YOUNG ADULTS FEEL PRESSURE TO KEEP UP WITH UPCOMING TRENDS DUE TO PEER PRESSURE AND FEELING OUT OF THE PLACE. FOR INSTANCE, I SAW A YOUTUBE VIDEO OF A CONTENT CREATOR WHO SHARED THAT SHE WAS FEELING BLUE BECAUSE HER FAVORITE BRAND’S LATEST COLLECTION GOT SOLD OUT QUICKLY AND SHE COULD NOT BUY ANYTHING. AN ADDITIONAL REASON FOR MY STANCE IS THAT TRADITIONAL CLOTHING IS BECOMING LESS RELEVANT AMONG PEOPLE AS THEY ARE MORE DRIFTED TOWARDS TRENDY CLOTHING OVER TRADITIONAL ATTIRE. IN JAPAN, FOR INSTANCE, PEOPLE USED TO WEAR KIMONO. NOW THEY TEND TO WEAR BUSINESS SUITS. I HEARD THAT MOST YOUNG PEOPLE DO NOT KNOW HOW TO TIE THE COMPLEX SASH, SO A LOVELY TRADITION IS AT RISK. ACCORDINGLY, THE YOUTH SHOULD MAKE SURE THAT THEY PRIORITIZE CULTURE AND TRADITION OVER FLEETING TRENDS.
TO CONCLUDE, ALTHOUGH SOME PEOPLE ARGUE THAT GLOBAL FASHION TRENDS PROMOTES FREEDOM OF EXPRESSION AND GIVE CONSUMERS MORE CHOICE, I WOULD HIGHLY ARGUE THAT THE DISADVANTAGES OUTWEIGH THE ADVANTAGES.