In many parts of the world, shopping is no longer a way that people buy things that they need, and it has developed into a form of entertainment. In my opinion, the main reason behind this development is online shopping and eye-catching promotions, and if I were asked whether this is a positive or negative development, my answer would be unequivocally negative.
Once upon a time shopping was a way that people bought things only for what they needed, but in recent times it has changed completely. From the time online shopping was introduced to the world, people got direct access to various kinds of products to buy. In the past, if a person wanted to buy an item which was far away from his house and quite unnecessary, he would not have bought that but now as everything is available for home delivery with click people are buying things which are not even necessary and it has developed into a form of entertainment as it is quite fascinating too.
Eye-catching offers are one of the biggest reasons people are indulging in hedonic shopping habits When someone visits any e-commerce site for purchasing anything important they get numerous pop-ups showing that if they add one more item to the cart worth $5 you will get 10% off. These offers are quite lucrative as one purchaser will think this is the best deal he can get, but as a result while enjoying the process he falls prey to sophisticated marketing tactics and spends an extra five dollars which he was not supposed to spend.
The interface of the e-commerce sites is developing day by day. They are making it like a sort of game to attract more customers to their sites. They are offering discounts and deals to keep customers engaged and all of this is leading a customer to buy things they did not even need while enjoying the process. This development is definitely a negative development