In recent times, many athletes promote sports products. Regarding that statement, I personally believe that many people will be motivated to be healthy by seeing such promotions, and that advantage far outweighs any potential disadvantages.
On the one hand, with sports players advertising sports products, that may lead to the emergence of false expectations among people. That issue could happen, considering the purpose of any advertisements is to utilize individuals’ psychology in order to gain maximum sales, and people in societies love to see their sports idols use the same products that exist in the market. For instance, when Ronaldo promoted his Nike shoes, many of his fans were crowding every shoe store in the world, while hoping that they could become like him in the future. However, several acts of prevention can be done if sports athletes are promoting sports products with honesty.
On the other hand, promotions for sports products by using athletes may increase societies’ motivation to live healthily, one of them can be implemented through buying products that are displayed in the advertisement. The best example can be illustrated in Indonesia, where one of the biggest soccer stars in the country, Bambang Pamungkas, promotes the positive impacts of L-Men. The ads result can be seen in the significant climb of people’s initiative to buy the product, especially referring to Bambang’s fans that will later create a domino effect to the community itself. Furthermore, this phenomenon could create a great advantage to society when people may expand their actions through various sports activities.
In conclusion, although the use of athletes to promote sports products would result in false expectations from society, this downside is greatly outweighed by the upside that this method could help people to gain their motivation to start a healthy life.