Research has shown a downward tendency in the influence of advertisements on consumers. There are some reasons behind this, and I believe that it is a positive trend.
The reasons for this decrease are often discussed in terms of the awareness of individuals. First and foremost, the rapid growth of technology, especially automatic algorithms, has led to a wealth of personalized recommendations, which enhance consumers’ experiences. Nevertheless, people are sick of the overuse of AI-related advertising to minimize the marketing costs of some organizations. Those become less attractive to users because of their unrealistic and repeated patterns. Another concern for customers is the rising risk of misinformation. Inaccurate knowledge might gradually mislead individual cognition in the long term, and even result in wrong behaviors. Consequently, the advertisements become unreliable and have less influence on their customers.
The untrust of people in advertising, I believe, has socio-economic impacts despite some demerits. On the one hand, the users become independent when considering products as there is no distraction from advertisements. People are able to choose their own suitable items rather than trendy ones, which were previously thought to be the best. This can lead to advancements in people’s life skills, such as time and money management, accompanying the increased consumption of domestic brands. On the other hand, the proscription of consumers might affect companies’ revenue and reduce their competition in the market. Organizations are now no longer proud of their latest or unique features, which are then canceled to make way for appropriate ones.
To conclude, the reduction of advertising’s influence on individuals these days arises from their cognition, and it is highly appreciated, albeit to some detriment to retailers.