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Positive And Negative

Band 6+: Nowadays some consumers are less influnced by advertising that in the past.ehat are the reasons?is it a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

In this day and age, the impact that advertising leaves on customers is not as significant as it was in the past. In this essay, I would explain the reasons leading to this tendency before proposing whether or not this evolution is a positive one.

There are some major reasons that explain why advertising is less influential than it used to be. One of the primary explanations would be that in the old days with the lack of careful evaluation and censorship, some corporations with the aim of maximising the profits had lied about their products’ actual benefit. And, the customers without much experience about advertisement had fully trusted the commercial videos on TV that sold unqualified items with the price being doubled or tripled its actual one. Nowadays, the emergence of many governmental organizations have ensured the quality of the products that are being sold on the market. Therefore, the consumers can get access to a wider range of qualified items that are censored by these organizations. This allows individuals to alleviate the dependence on commercial advertisement that is solely approved by the sellers.

Despite the disadvantageous aspects that may arise from this trend, I am firmly convinced that this is a beneficial development owing to a myriad of compelling reasons. One of which could be that with the decreased influence of many harmful and unqualified products, the customers can invest in themselves with high quality items, which result in not only the improved sense of wellbeing but also the overall development of the nation force. Especially for the children who are vulnerable and can be easily influenced by colorful and appealing advertisements on the Internet, these commercialised videos can cause detrimental effects on their future growth.

In essence, the impact of advertisement on the consumers nowadays is mitigated thanks to the proper censorship from the authorities. Thus, my firm conviction is that this phenomenon is primarily beneficial to the development of a country via its appearance of many high quality products

Word Count: 333

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