Band 6+: Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience

It is currently acknowledged by the public that modern advertisements have less influence for customers than the statistics shown in the past. In light of this new development, the consequences can be both beneficial while disadvantageous for not only the corporations but also the consumers. However, personally, the benefits of unpersuadable ads are more appealing than the problems.

Numerous factors are at play for the new change in the commercial business. One reason that business managers have overlooked is the frequency of advertisements played on TV and websites. A number of news websites or video sharing platforms such as Youtube have developed a new system that shows more advertisements than previously. This change has brought more annoyance for users or viewers than the sense of curiosity that entrepreneurs have expected and started the trend of using advertisement blockers to continue their business without the annoying “pop-up ads”. Another unattractive feature of ads is the lack of creativity since bland advertisements that don’t stand-out will fail to attract possible customers and will be ignored in favour of newer methods to bring in consumers.

This trend can be considered as an alarming problem for businesses. However, the statistics can also warn creative directors to take a new approach or look at the problem from a different angle. One instance of a company that succeeded in developing a new form of advertisements is the Old Spice corporation with its comedy writing and ludicrous effects that leaves a weird but fresh impression on potential customers from a deodorant advertisement. This new development can have a significant impact on consumers as the encouragement of an “ad-blocker” can alleviate the rising frequency of ads on one website and help them focus on their work without any terrible ads to hinder them.

Ads are currently making a terrible impression on their customers but managers can learn from their mistake and improve while consumers have found a method to make their lives more convenient.