Companies sometimes try their best to sponsor or advertise the products they have or make. One of the most well known people in the world is the athlete that puts their body on the line to do the things they love for a living. because of that some companies use that as an advantage to sponsor them so they can advertise or use their products anytime and anywhere. The companies mainly targeted the most well known sports that were watched worldwide by people all over the world like football and basketball.
Giving some athletes a lot of sponsors may be a good marketing strategy but it also could be a disadvantage. That’s why not all companies take that advantage as their marketing strategies because of many flaws that some people don’t look at. The example of flaws or mistakes athletes could make is the free lifestyle of some athletes that can ruin or make the image of their company bad. Also one of the biggest reasons why many companies don’t sponsor athletes is because the amount of money some athletes demand for having them showcase the companies products.
My opinion about all of this as someone who loves sports and watches them daily. My thoughts about it is that it is a really smart and good strategy for some companies, especially a sporting brand company. I follow a lot of athletes and there are more good things than bad things to look at from athletes. Like how a lot of athletes were a hero for some kids who look up on them because of the love of the sport. So I think that’s one of the biggest advantages of giving sponsors to athletes. While giving sponsors to athletes has some flaws, I think it is a good risk to take because of the rewards they could get and is one of the smartest strategies for marketing.
For example, some athletes who already help and earn some companies a lot of money are Michael Jordan. Michael Jordan is a basketball athlete who was well known worldwide for his amazing skill and incredible charisma on and off the court. Michael Jordan signed a shoe deal with Nike in his rookie season as the face of basketball of the Nike brand. Because of Michael Jordan the basketball shoes game skyrocket and because of that a lot of other shoe brands do the same strategy. Like Adidas,Puma,Converse and the newest shoe brand who joined this marketing strategy is Reebok. After this Nike didn’t stop finding and signing talents not only in the basketball world but also in other sports. So that’s why I think it is a really good strategy to do for companies.