Employers are always seeking ways to enhance their employee’s productivity, and subsidising healthy pursuits may be one way of achieving this. There are agruments on both sides, however, which we will discuss here.
On the one hand, it might be said that if workers are fitter and less stressed, their working time will be more efficient, leading to higher levels of output and service. Furthermore, the work/life balance of the staff will hopefully be improved, because their leisure time will be more fulfilling. This may be more even motivating than pay increments, perks or financial rewards such as bonuses or incentives which may be difficult to attain. Finally, feeling healthier may lead to better job satisfaction which is in itself a motivating factor.
Conversely, the problem with such leisure based subsidies is that their efficacy is virtually impossible to quantify. For example, with target-related payments, employers can at least see whether the objectives are reached or not. It might also be said that, if this budget was spent on the job training or day release programmes, the employees would achieve better career progression and have better job prospects.These matters are all easier to measure, especially in performance reviews and appraisals, and may even help to reduce the risk of redundancy if the company restructures, downsizes or outsources its workforce.
Overall, it seems that, while health-related subsidies are superficially attractive, the lack of measurability is a substantial drawback. Spending funds on ongoing would appear to be a better use of company or Human Resources budgets.