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Discussion

Band 7+: Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

Note: Both the topic and the essay were created by one of our users.

Recently, there has been a great deal of debate surrounding the issue of advertising. Advocates argue that the impacts of advertisements are positive for citizens and firms, whereas opponents think that they are negative. This essay will elaborate on both perspectives, and personally I am inclined to the latter viewpoint.

On the one hand, it is undeniable that promotions have numerous benefits. First of all, supporters contend that advertising can inform citizens about the information of crucial products. This is especially vital for those who have particular diseases and need the suitable goods. A prime example of this is Ensure Gold, which makes a sizable contribution towards the elderly problems. Another point to consider is that businesses can have a large customer reach and increase revenues via advertising on platforms such as Facebook, Tiktok, Youtube and Google. For instance, Tiktok Ads have become increasingly prevalent for companies to sell products by virtue of their enormous customer databases. In summary, promotion can not only help individuals to gain new insights of essential commodities but also assist firms to climb sales.

On the other hand, opponents believe that advertisements may exert a detrimental impact on people. This can be largely attributed to the advertisements for products, which can be harmful if overusing. This can be seen in promotions for video games, which can stimulate something bad in children. Consequently, it can spur the sedentary lifestyle, translating into numerous health problems such as obesity and heart diseases. A further essential point to consider is the effects of controversial advertisements on the sale performance of corporations. For example, Aba, a renowned washing powder brand in Vietnam, has cooperated with a notorious celebrity in an advertising for the Tet holiday in 2024. It was ostracized due to the appearance of Hoa Minzy, who publicly discriminates against LGBT. Consequently, the revenues and brand reputation of the business was damaged profoundly.

In conclusion, while some advocate for advertising as the optimal choice for individuals to get knowledge and businesses to reach more customers, I am more inclined to the view that they could have detrimental effects on citizens and firms. I believe that governments and citizens should collaborate to limit harmful advertising, contributing to the continuous development of modern society.

Word Count: 373

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