In contemporary society, advertisement has become an issue that few people can afford to ignore. Some people maintain that advertisements are amusing or annoying and that they are not influenced by them when they shop. While their perspective has some merit, I am not convinced by this argument.
To begin with, this position is grounded in both sound reasoning and practical considerations. One of the strongest arguments is that interesting advertisements will induce people to buy goods that are not really necessary. This reasoning carries considerable weight because many advertisements are designed to be fascinated just to improve individuals’ desire to buy this merchandise, thereby strengthening the case for this argument. For instance, in China, 50% of the costumers will buy things with well-designed packaging even though they do not need this merchandise. A further consideration that warrants closer examination is that overly obtrusive advertising may potentially affect customers’ minds and make this brand become more famous. The logic underpinning this point is that repeated advertising will leave a strong impression in shoppers’ minds. It is only by considering these two factors together that we can fully appreciate the strength of this position.
Admittedly, the opposing view has some merit. One potential strength is that people will only buy the products that they really need and regard advertisements as entertainment, since advertising cannot ask customers to buy goods compulsively. However, on closer examination, a fundamental flaw in the logic becomes apparent. People will show their preference through whether the advertisement is interesting or annoying. The explanation for this lies in the fact that people can remember the interesting advertising for a long time and may feel uncomfortable about a merchandise when they think the advertisement is annoying. For example, in China, many companies make advertisements with sports stars which will attract shoppers’ attention and draw their focus to this product. In light of this limitation, the opposing view, while understandable, does not have enough weight to be decisive.
In conclusion, although this issue remains a matter of debate, the position that people are influenced by advertisements when they shop stands out as a more balanced and practical one.