With controversial opinions, people are divided on the one hand by believing that when customs and traditions become activities that seek to make money and attract tourists, they destroy their original meaning. On the other hand, people think that it is essential to create these activities as it helps in the maintenance of these traditions.
Cultural heritage and traditions are relevant to the economy as they create income and help add economic value. When people visit museums or travel to a historic or natural site, they are consuming culture, and the money goes to help preserve or improve it. This transaction helps all those involved since they provide knowledge about cultures and educate about historical and important moments, while these places and traditions receive monetary stimulation that influences the maintenance of these places and heritage without taking away the special value that these activities have in their cultures. Nearly all of the countries that exploit traditional or natural assets can generate wealth through tourism, gastronomy, art, and other things.
On the other side, people argue that commercializing these activities takes away part of their cultural value and can be destroyed by people who do not know their meaning. At the same time, there are risks related to cultural appropriation, when aspects of a culture are taken out of their original context, often creating stereotypes and disrespecting the original culture.
In conclusion, money-making through cultural traditions can have a positive impact, as long as it is intended for cultural benefit and improvement through knowledge. Organizations should commit to raising awareness and stimulating the importance of learning from cultural traditions to preserve them and educate future generations.