In the modern world, the issue of advertising has became an increasingly serious problem. Some people believe that advertisement boosts economy and promotes competition, whereas others believe that it encourages consumers and targets vulnerable groups. This essay will examine both sides of statement before giving a reasonable conclusion.
On the one hand, advertising has several benefits such as driving economic growth as well as promoting competitions. First of all, advertisement boosts sales, supports businesses, and creates job opportunities. For example, advertisement plays a major role in stimulating consumer demand and supporting the economy. In addition, ads sustains as big businesses as small businesses. They can offer companies target audience and brand recognition by providing social media contents including viral videos and creating marketing strategy. Secondly, advertisements encourages companies to improve quality of product and making lower prices. Consequently, competitive advertising pushes businesses to innovate and offer individuals better values.
On the other hand, advertisements has also numerous disadvantages in terms of encouraging consumerism and targeting on vulnerable groups. Advertisements promote unnecessary expenses and materialism. For instance, ads often persuade people to buy goods they do not actually need, by using manipulative and emotional appealed advertisements. Furthermore, most of the children and teenagers are susceptible to ads. As a result, junk food advertising can negatively influence on children’s eating habits and it can also lead to changing of growing generation’s flavor.