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Opinion

Band 6+: Some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company?

Note: Both the topic and the essay were created by one of our users.

Many people think most entrepreneurs become successful because they invent an interesting item that makes it better than other products. However, most business owners who become successful do not always have a cool product all the time. In this essay, I will explain what the major things are that make these entrepreneurs wealthy from doing business.

Products do not need to be different all the time. Most entrepreneurs consider their products to be useful or helpful rather than focusing on uniqueness. To illustrate, A washing machine is one of the machines that helps reduce time spent washing clothes. As a result, many households must have at least one washing machine.

Not only must products be useful, but they also need to have a great design as well. Without any color or pattern on a product, it can greatly lessen the attractiveness of the product. To prove that the statement is correct, I used to ask my thirty classmates to choose between an ordinary pen or a pen that has anime characters on it. The experiment showed that only five out of my thirty classmates choose an ordinary pen. This research proved that the design of a product plays a major role in attracting customers.

Lastly, I think a good product needs to have great quality. To make a product have quality, most business owners will use materials that will make their products stronger, flexible, or lighter. For example, a great knife must have a sharp blade so it can cut ingredients smoothly.

In conclusion, I think products that will make a business owner successful do not need to be unique only; they also can assist our lifestyle, have a beautiful design, and have superb materials.

Word Count: 285

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