Nowadays we cannot imagine our life without Social Media and celebrities. They can influence to all area of people’s life: politics, economy, social sector and The Fashion world is no exception. Inversely, The Fashion World is directly dependent on them. Why?
Firstly, we are constantly getting new and new information about something from Social Media. We cannot imagine our life without scrolling Instagram, Tiktok or reading articles and magazines. It is our daily routine and that is why it is the best way to designers, creators or others from The Fashion World to communicate with audience and to increase interests in their work. The more the Social Media shows something, the more influence it makes to Contemporary Fashion Trends.
Secondly, many years ago the main impact to fashion made kings or rich nobles and earls, but today this role is played by celebrities. People are tend to want things that some celebrities or influencers had. They start the trend and the ordinary person catch it. It doesn’t matter was it trendy or not. If it is wearing a popular celebrity, it is fashionable. The ordinary people admire them, want to be like their favourite celebrities.
In conclusion, some people believe that they are not following trends, anyway they use the social media and they know about this trends, whether they want to or not. It is enough. The main influence celebrities and the Social Media can make is to let people know, not to wear.