The growing tendency of individuals to copy each other can clearly be seen in the fashion field and consumer goods.I side with the position that trends are influencing our daily life and i am convinced that this tendency may have several reasons.
First and foremost,people are tend to imitate their favorite influencers.Individuals want to feel included and fit in into a society,where appearance and style are appreciated the most.For example,if any trendsetter wears a new jacket,his followers would immediately make a purchase just to make a resemblance with their favorite media influencer.
Further possible reason that is linked with the idea above,is that people are exposed to regular advertisements by brands on consistent terms.For instance,luxury brands such us YSL or BALENCIAGA are excessively promote their products to the customers,which is also leads to overconsumption.This fortifies the suggestions that people are blindly follow a popular trend without a conception its pose.Consequently,demands of production of those goods will decline over the time and customers would buy another needlessly item.
In conclusion,while both a wish to being admitted in modern society and being similar to a trendsetter is fully demonstrated in fashion industry,well-known brands are resorted to implementing a range of advertisements and targeting to exert an influence on their customers to make them buy more of their product,that is why almost every person seems to be copy one another.Personally,i suppose that it is inevitably in recent years to be unaffected by the famous movements.