In the last few decades, the ways to do advertising has increased significantly due to the fact that there was the introduction of new means of communication. The introduction of social media, contributed to help brands and companies to reach the consumer in a very little time. However, this rapidness in communication could also provide the spread of false information and deceive the consumer.
A key issue with the power of this new type of advertising is that they need higher costs, as for hiring social managers, influencers, singer, actors who make cameos during the advertising. Another cost could be the products used on the sets; indeed, more quality means more appreciation by the watcher.
Another important problem strictly connected to the latter is that by spending more budget of the advertising, companies have less money to spend on the improvement of products. Indeed, the quality of goods could not be reflecting what is promised in the advertising.
The last point is that the value of a product could be depending on how well the advertising is done. Most of the products known on the Net are that appreciated because of how the company is perceived for example on social media, and not by the quality of the goods.
In conclusion, while is is clear that companies have to raise their prices in order to compete on the market, these costs could be an issue for the majority of the population who cannot afford to buy at prices that high.