The rise of social media influencers is shaping consumer behavior, but concerns are growing about the lack of regulation and potential for misleading advertising. What are the negative consequences of this trend, and what regulatory measures should governments consider to address these issues?

During the recent years we have witnessed a rapid change in the consumer behaviours and choices. Some may argue these shifts are occuring due to the means of infuence. Nowadays, individuals choose to be led by the opinions and positions of the so-called opinion-makers, rooting their conclusions on their promotions. This allowed us to observe […]

Consumer behaviour are effected by product promotion of influencers. This situation results in worring about the regulation and potential wrong promotions. In this essay, the negative consequences of this trend are discussed and what type of measure can be taken by the governments are showed to alter this situation. Nowdays, consumers are easily manipulated by […]