The table illustrates the amount of money spent on advertising by four car manufacturing companies in the United Kingdom in 2002.
Overall, each company spent most of its money on TV advertising, while the opposite was true for cinema advertising.
In 2002, the four car manufacturers Renault, Rover, Vauxhall, and Cetirizine spent on TV advertising 59, 45, 65, and 70 million dollars, respectively. Cetirizine spent more than the others, while Vauxhall spent slightly less than Cetirizine. In terms of press advertising, the amount of money spent by Renault was again the largest, at 45 million dollers, slightly higher than that of Rover, at 38 million dollars. In contrast, Vauxhall and Cetirizine only spent 8 and 12 million dollars on press advertising, respectively.
Advertising in cinema and outdoors was the lowest, with less than 10 million dollers spent by each company. It is also notable that expenditure on radio advertising by all car companies was the same, at 15 million dollars.