The pie chart shows the frequency of online shopping among U.S. adults in 2015, while the bar chart illustrates the preferences of online shoppers regarding where they make their purchases (online or in physical stores).
Overall, most U.S. adults shopped online infrequently, and online shopping was more popular among weekly shoppers, while physical stores were preferred by less frequent buyers.
In 2015, 37% of U.S. adults shopped online less often, the highest proportion, followed by 28% who made online purchases a few times per month. Those who never shopped online accounted for 20%, and only 15% shopped online weekly.
Weekly online shoppers made 60% of their purchases online and 35% in physical stores. This contrasts sharply with less frequent online shoppers, who preferred physical stores for 62% of their purchases, opting for online shopping for just 32% of the time. Monthly and less frequent shoppers also favoured physical stores, making 58% and 80% of their purchases there, respectively.
These trends indicate that frequent online shoppers were more inclined toward online stores, while occasional shoppers heavily relied on physical stores for their purchases.
