The pie chart illustrates how frequently U.S. adults shopped online in 2015, while the bar graph compares the shopping preferences of those who purchased items online.
It is clear that while a significant proportion of American adults engaged in online shopping, their frequency varied considerably. In addition, the bar graph shows that regular online shoppers were more likely to prefer buying online than less frequent users.
According to the pie chart, just over a third of U.S. adults (37%) reported shopping online less often, while approximately a quarter (28%) did so a few times a month. Just under one fifth (15%) were weekly online shoppers, and around a fifth (20%) said they never shopped online.
The bar chart reveals interesting contrasts in preferences. Among weekly online shoppers, nearly two-thirds preferred buying products online, compared to only about one third who favoured shopping in physical stores. In contrast, less frequent online shoppers showed the opposite pattern: over four-fifths preferred traditional stores, and only around one in five bought products online. A similar pattern was observed for monthly shoppers, though the gap was less pronounced.