The pie chart shows the percentage of adult people in the U.S. who bought products online in 2015, while the bar chart compares the proportion of adults who purchased online and offline.
Overall, the largest percentage of adults in the U.S. preferred shopping less often, while the reverse trend was true for those who purchased weekly. It is also worth mentioning that less frequent online shoppers comprised the largest proportion regarding shopping preferences.
Turning to the specifics, the percentage of U.S. adults who bought online less often stood at 37%, a figure higher than that of others, in 2015. The figure for those who purchased a few times a month ranked second, accounting for 28%. There was also a slight disparity in the proportion of U.S. adults who never bought online and those who bought weekly, with a dominance of the former, at 20% and 15%, respectively.
As for the latter, namely the bar chart, the most significant percentage was recorded among those who bought in physical stores, at over 80%, while the opposite trend was the case for the less frequent online customers, at under 20%. The figures for all shoppers, who bought online and in physical stores, were over 30% and 60%, respectively. The percentage of American adult weekly shoppers who bought online was 60%, nearly the same as the figure for monthly customers. Another similar figure was recorded in the proportion of U.S. adult people who were weekly and monthly customers, at about 40%.