It is said that advertising becomes more popular in everyone’s life.
For the given issue, the downsides and the upsides of it bring about equal impact.
On the one hand, there are several upsides of advertising. First of all, it helps businesses sell more products and services, leading to the development of a whole economy. This is because businesses can use celebrities’ image to advertise their products, which helps them reach more customers and sell more products. As a result, it can increase their profit and they can contribute more to the economy through taxes. Secondly, advertising also provides information about products including price, functions and features. Therefore, consumers can make more reasonable choices instead of buying blindly. For example, Apple often uses advertising to introduce new features of its iPhones such as camera quality, battery life, or security functions. These advertisements help customers compare models and decide which one suits their needs and budget best.
However, there are also some downsides that the issue brings about. First of all, advertising is not always accurate, so people may pay for products of much lower quality than advertised. For example, in recent years, some influencers have promoted the candy assisting weight loss but the actual quality is not as advertised. Furthermore, advertising also encourages people to buy things they do not really need. Many advertisements create a false sense of need by showing that owning certain products makes people more attractive, successful, or happier. As a result, consumers may spend money on unnecessary items, leading to waste or even financial problems.
To sum up, advertising is a valuable tool to introduce a company’s products to customers worldwide. But there are also drawbacks of this form of marketing that need to be considered carefully.