The table illustrates the amount of money that four car companies in the UK spent on different types of advertising in 2002.
Overall, Renault spent the largest amount of money on advertising during 2002. In addition, TV advertisements were the most popular advertising format, while the opposite was true for Cinema advertising.
Regarding the most prevalent advertisements, Cetirizine allocated 70 million dollars for TV advertising, becoming the largest source of investment for this type of advertisement. Meanwhile, the figure for Vauxhall was slightly lower, at 65 million dollars, followed closely by Renault, at 59 million dollars. The lowest amount of money used for TV commercials was 45 million dollars by Rover. In terms of press advertising, the expenditure spent by Renault was the largest, at 45 million dollars, slightly higher than that of Rover, at 38 million dollars. In contrast, Cetirizine and Vauxhall only spent 12 and 8 million dollars on press advertising, respectively.
Concerning the remaining categories, advertising in cinema and outdoor received the lowest costs, less than 10 millions of dollars spent by each company in 2002. Finally, expense on radio advertising by all car manufacturers was similar, at 15 millions of dollars each.