In contemporary era, a contention about packaging was pronounced among society due to some companies excessive packaging which can be ascribed to the brand identity that this phenomenon is a prominent factor in almost every organization. In consequence, this activity is deteriorating the environment by giving out a greater amount of waste as well as exploiting natural resources that are associated with the process.
From initial observation, packaging can protect goods better, which makes it an integral part in manufacture. Some companies take advantage of these transparency to attract more customers by the appealing look and easily make a substantial impulse on a company’s profits. Packaging is also a factor that differentiate brands, defining disparities between high quality products and the others as well as marketing strategies. Since well-designed bags and boxes are usually reused by customers, at this point the company is effortlessly introduced to other individuals. To illustrate, according to gucci, the organization received 15% boost in profits when their new designed package launched
In spite of the aesthetic look, this phenomenon is not considered as a good thing to the environment. These transparency persist for centuries and with a great amount that these packages are extremely harmful, not to mention whether the material is plastic or paper. However, both of them need natural resources associated with extensive amounts. Companies often prioritize their profits and overlook these negative effects that come along, including soil pollution which deteriorates the home to thousands of species and air pollution that gives off from the waste disposal process.
To recapitulate, although more packages can bring more profits to the company including brand identity, reputation and protection to the products, this phenomenon is destroying nature. However, the best solution to address these problems is to take advantage of every small object in those transparency, thereby simultaneously reducing the amount of materials required and boost company profits.