It is predicted in the coming years that the residents purposes on going to shopping malls will not for shopping anymore, but for entertainment and relaxation. This essay will agree that the main reason for going to shopping in the near future is for shopping. However, I also believe that shopping centers might be able to become where people can unwind their stressfulness after a long day
Firstly, in day-to-day basis, the essence of buying goods, especially in malls, is somewhat irreplaceable, at least in physiological needing. One reason is that shopping centers have been bring to the consumers unexperienced in every human being’s senses. Being under one roof with other people and an atmosphere in the supermarkets will be the factors directly affect to everybody’s experience in products. As well as the physical interaction on broader the ability of trying different kinds of items and the immediate satisfaction of purchasing product, which are the aspects that online shopping platform, especially in this technologically modern world, cannot replicate shopping offline. Furthermore, retailers can give their consumers chances to acquire in store promotions and specializedly unique services which contribute to the retail landscape
Secondly, a growing demand in residents entertainingly racial option might become a reason why people probably prefer going to plazas primarily for entertainment. Based on consumer behavior, some supermarkets start to diversely build leisure amenities such as cinemas, gaming zones, food courts, or even bars, clubs where people can distress after a day of working or studying, or just hang out with friends. Consequently, this make a social interaction experience in every generations, for example, with the advancement in technology, in some plazas, many interactive installations which are include VR can be found in order to interact the teams with their demand in enjoyment, through social media. Additionally, middle-aged population assumes that malls serve as gathering places where people which are like them come together for social interaction through sharing experiences like dining or watching movies or a social convergence point, as malls specially supply for them amenities such as movie theaters. Due to this movement, mall visits for non-shopping activities will surpass traditional motivation for visiting malls
In conclusion, shopping malls, although traditionally are where people purchase products together, it may seem to be influenced by their consumers’ behavior, which make the shift towards entertainment focused visits in the near future. Despite an increase in entertainment options at malls, shopping could still remain its own significant in human minds