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The image contains three charts. Chart 1 shows the normal price and promotional discount of different stores, with Shaker at $312 and a 10% discount, Jones at $500 and a 19% discount, Scots at $299 and a 19% discount, Lewis at $466 and a 20% discount, Nova at $565 and a 25% discount, Smith at $189 and a 5% discount, and Fraser at $310 and a 10% discount. Chart 2 is a bar graph titled "% increase in volume sales when discount promotions are happening," showing Shaker at approximately 7%, Jones at approximately 9%, Scots at about 22%, Lewis at over 21%, Nova at approximately 4%, Smith at almost 0%, and Fraser at approximately 12%. Chart 3 lists the money spent on TV advertising ($000) during discount promotions, with Shaker at 65, Jones at 79, Scots at 63, Lewis at 18, Nova at 21, Smith at 0, and Fraser at 67.
Given the complexity of the image, the above description may not be entirely accurate.
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The provided charts illustrate average price, provided discount, sales value and money spent on advertising during the sales.
In first table it is noticeable that in average stores cut one tenth of price depending on general prices, like in Slaker, Jones and Fraser, where the price is approximately 300$. The highest discount provided was in Lewis and Nova stores 20% and 25% respectively, and the price was 460$ and 565$. Accordingly lowest was in Smith only 5%, because the price there only a half of the average price.
It can be noticeable that, increase in sales was proportional to the discount that was provided. In Slakers, Jones, Scots and Fraser stores there were rose in 11-14% each. Similarly in Lewis and Nova stores increase in 20-23%, and the least 5% grow in Smith.
Despite given discount promotion, stores invested on advertising their products. Reversely, now mid priced stores showed high expenditure from 63K to 70K $, while high priced Lewis and Nova spent three times lower. And Smith as exception did not provide any advertising.
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