The line graph compares the proportions of people watching TV and listening to the radio during a typical day in the UK in 1992.
Despite some noticeable fluctuations in both mediums, in terms of overall view time, it is clear that radio has a larger audience in the morning, while TV’s viewership in the afternoon and evening time is significantly higher. Notably, TV viewing time experienced substantial growth, thus surpassing radio to emerge as the dominant media in this category by the end of the period.
Turning to specifics, although the radio listening span stayed relatively unchanged between nighttime and early morning, it then recovered, reaching its highest level of use at 25% at roughly 8:00. However, TV’s view time in the afternoon gradually decreased, reaching a peak of decline at around below 5%.
Later in the day, after 13:00, there was a shift in preferences as TV’s audience was markedly larger on a consistent basis, reaching roughly 45% at around 21:00. In the meantime, radio’s saw an overall downward trend, decreasing from 15% at 13:00 to under 5% at 23:00.