The following illustration depicts the proportions of individuals using radio and television at various times throughout the day in the United Kingdom in 1992.
Overall, the data reveals distinct patterns in the percentage of radio and television audiences over the course of a day, with television audience peaking at 45% at 8 pm and radio audience peaking at around 30% at 8 am.
The TV audience displays fluctuating numbers in the morning hours, ranging from 0% at 6 am to 15% at 1 pm. Subsequently, there is a brief increase until 2 pm, followed by a temporary decline before surging rapidly to its peak of 45% at 8 pm. Conversely, the radio audience peaks between 6% and 26% from 6 am to 9 am, gradually decreasing to 12% by 2:30 pm. Despite concurrent increments in both TV and radio audiences until 4:10 pm, radio users witness a continuous decline thereafter.
In conclusion, the morning hours witness a larger radio audience, whereas television captures a significant share of viewers during the evening hours, especially post 5 pm.