The bar chart compares the value of Southland’s three main export categories – international tourism, dairy products, and meat products – in 2000, 20.., and the projected figures for 2025, measured in £ billion.
Overall, international tourism and dairy products were the most significant sources of export revenue, while meat products contributed the least throughout the period. Tourism is expected to grow steadily and become the leading export by 2025, whereas meat products are predicted to decline gradually.
In 2000, international tourism generated approximately £8 billion, making it the largest export sector at that time. Dairy products followed at around £7 billion, while meat products earned about £6 billion. By 20.., both tourism and dairy products had increased in value, reaching roughly £9 billion and £10 billion respectively. In contrast, meat exports experienced a slight fall to about £5.5 billion.
Looking ahead to 2025, revenue from international tourism is forecast to rise further to £10 billion, overtaking dairy products as the highest earner. Although dairy exports are expected to remain strong, they are predicted to decrease marginally to around £9.5 billion. Meanwhile, meat products are projected to continue their downward trend, falling to approximately £5 billion.
In summary, Southland is likely to rely increasingly on tourism and dairy exports, while the contribution of meat products is expected to weaken over time.