The tables present data on the sales of Fairtrade-labelled coffee and bananas in 1999 and 2004 across five European countries.
Overall, there were significant variations in the sales figures of Fairtrade-labelled coffee and bananas between 1999 and 2004 among the countries studied.
In 1999, the UK recorded Fairtrade coffee sales of 1.5 million euros, which substantially increased to 20 million euros in 2004, representing the highest growth among the countries analyzed. On the other hand, Sweden saw a more modest rise in coffee sales, from 0.8 million euros in 1999 to 1.7 million euros in 2004.
For Fairtrade banana sales, Switzerland exhibited the most significant growth from 15 million euros in 1999 to 47 million euros in 2004. In contrast, Denmark experienced a decline in banana sales from 2 million euros in 1999 to 0.9 million euros in 2004, marking the lowest performance in terms of growth among the countries studied.
