The line graph delineates the proportion of advertisement funding of five media, namely TV, newspapers, magazines, radio, and the Internet from 2010 to 2040.
What is most striking when looking at the graph is that advertisement via the Internet was the least invested at the outset but is predicted to surpass the other media in popularity in the future. Conversely, TV advertising received the most funding and is forecast to be less prevalent in the long run. Meanwhile, expenses on newspapers, magazines, and radio will witness a gradual downtick throughout the period.
Focusing on advertising via the Internet, its funding figure registered at 10% in 2010 and rose to about 25% in 2020. The percentage for Internet advertising expenses will witness a subsequent surge, converging with that of TV before 2030 at 47% and ultimately reaching its peak of 65% in 2040, claiming first rank among the invested media.
Looking at advertisement through TV, its funding figure comprised half of the total money spent on advertising in 2010 and continued to climb to 60% in 2020. After 2020, the percentage of money spent on TV advertising is forecast to witness a steep decline between 2020 and 2030 before stabilizing between 2030 and 2040 at around 38%, securing second rank.
Finally, regarding expense rates for advertisements via newspapers, magazines and radios, the three figures all declined moderately in the first decade and are predicted to follow that same trend until 2040, where they will reach 20%, 18%, and 28% respectively, with advertisement through magazines predicted to be the least popular in the future.