The bar chart illustrates the daily active user base(in millions) of three social media platforms: Twitter, LinkedIn, and Instagram, over twelve years, from 2010 to 2022.
Overall, the number of daily users across all three platforms demonstrates a significant upward trend, with Instagram experiencing the most dramatic growth.
In 2010, all platforms had a relatively small user base, each registering under 50 million daily users. While Twitter was the most popular social media platform in 2010 and 2012, Instagram quickly surged in popularity, overtaking Twitter in subsequent years. (exponential increase) (highlight reasons: due to the introduction of Reels and Stories)By 2014, Instagram had reached a peak of 150 million daily users, surpassing both Twitter and LinkedIn. From 2016 onwards, the gap between the three platforms widened considerably. Twitter, despite experiencing growth, remained the least popular platform, its user base increasing from approximately 100 million to 200 million by the end of the period.
LinkedIn’s growth trajectory was steady throughout the period, with its user base rising steadily. In contrast, Instagram, which had initially been the least popular platform, witnessed the most substantial growth, and the most rapid change in its popularity in comparison to the other two platforms. The number of daily Instagram users soared from under 50 million in 2012 to over 700 million by the end of the period, significantly outpacing both Twitter and LinkedIn.