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The image shows a bar chart with motorcycle units sold by two companies, Harley Davidson and BMW, over 6 biennial periods from 2010 to 2020. In 2010, Harley Davidson sold approximately 145,000 units, while BMW sold around 80,000 units. In 2012, Harley Davidson's sales increased to just under 160,000 units, and BMW's sales rose to around 100,000 units. By 2014, both companies saw a slight decrease in sales, with Harley Davidson selling around 150,000 units and BMW selling approximately 90,000 units. In 2016, Harley Davidson's sales dropped to just over 140,000 units, and BMW's sales remained steady at around 90,000 units. In 2018, both companies' sales increased, Harley Davidson sold roughly 155,000 units, and BMW sold about 120,000 units. However, in 2020, Harley Davidson's sales declined to nearly 120,000 units, while BMW's sales increased to just above 120,000 units.
Given the complexity of the image, the above description may not be entirely accurate.
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The rate of new motorcycle sold by Harley Davidson and BMW between 2010 and 2020 is illustrated in the chart.
Overall, starting from 2010 sales increased gradually in the case of BMW and it went opposite for Harley.
Harley Davidson sold over 180,000 motorcycles in the last decade and it was the last time to ever reach this amount. As of 2020, the compay could sell only 100,000. They were not doing well in the business. Harley sold a double of that BMW sold in 2010.
In contrast, BMW started with around 80000 and ended with 140000. It is observed that around 20000 of sales increased annually.
To conclude, the market lose of Harley is directly proportional to the gain of BMW. The growth of BMW might have killed Harley along the way. Harley had been foreced to share the market with BMW.
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