The bar chart compares the proportions of small, medium and large businesses in the UK that had a social media presence between 2012 and 2016.
Overall, small and medium businesses experienced fluctuations throughout the period, while large businesses maintained their leading position over the 5 years.
The figure for small businesses began at around 28% and increased slightly to 30% by the next year. After a noticeable growth in 2014, the proportion stood at 30% again in 2015. The share recorded a dramatic rise in 2016, reaching approximately 49%. Conversely, large businesses recorded the highest proportions over the period. In 2012 and 2013, around 78% of large businesses were active on social media, followed by a marginal decrease in 2014 to approximately 78%. After falling sharply to roughly 50% in 2015, the figure recovered significantly, reaching 79%.
The percentages of social media availability among medium businesses followed a fluctuating trend over the years. The figure for them started at nearly 31% in 2012, whereas a substantial rise was witnessed in 2013, standing at around 48%. After a minimal growth in 2014, the share of medium businesses dropped sharply in 2015, making up 30%. Nevertheless, the proportion increased considerably by the end of the period, reaching 51%.