The bar chart compares the proportion of businesses with an active social media presence in the UK over a four-year period between 2012 and 2016.
Overall, all the businesses demonstrated an upward trend over the four year period with only exception of 2015. It can be easily seen that large business consistently recorded highest proportions of social media usage.
In 2012 large businesses had a social media presence at around 77%, in the following 2 years this figure experienced insignificant cahnges, before decreasing below 80% to approximately 53% in 2015. However, in 2016 it peaked at almost 80%.
By comparison, medium businesses, with around 33% in 2012, saw a significant increase by 2013 reaching approximately 48%. In 2014 the figure experienced an insignificant increase before a sudden plunge to around 30% in 2015. Nevertheless, it peaked at below 55% in 2016. Regarding the small businesses, they saw an overall increase between 2012 and 2014, going up from about 28% to around 35%. In 2015 the figure for small businesses decreased to approximately 30% before skyrocketing to almost 50% in 2016.
