The given bar chart delineates the percentage of businesses in the UK that had a social media presence between 2012 and 2016.
Overall, it is evident that the lowest usage of social media amongst all three categories of business belongs to small sized sector.
In year 2012, social media was trending amongst almost less than quarter of small businesses, while this number was almost identical for medium businesses, it increased rapidly towards the year 2013, positioning at approximately 48%. Furthermore, big coperations were stationed at roughly 78% from 2012 to 2014. There was a notable increase in the percentage of businesses utilizing social media till 2015. In 2015, microbusinesses and midsize companies dropped to 30% while large firms saw a whopping drop of roughly 25%, finalizing the year with around a 50% presence. However, digital footprint of all of three sizes of business increased in comming year, small and medium enterprises were around 50% while large firms stationed at around 79%.
