The bar chart below illustrates proportion of enterprises in the UK utilized social media between 2012 and 2016.
Overall, while large businesses utilized most social media, small and medium companies indicated fluctuations during the period given.
In 2012, small businesses had low initial rate at just below 30%. However a gradual increase of about 10% was observed in following 2 years. The figure declined by roughly 5% before peaking. Regarding large businesses, they had the highest indicators from 2012 to 2014, around 75-80%. However rate declined steeply to 50% and reached its maximum at about 80%.
First indicator for medium enterprises comprised about 32%. Afterwards, it went up significantly during next 2 years and became just below 50%. But in 2015 it reached its minimum before its maximum at approximately 50%, in 2016.
