The pie charts and table compare online shopping by Australia and New Zealand consumers in 2012.
Overall, most customers in Australia and New Zealand chose shopping on overseas websites only and local websites only. Both overseas and local websites accounted for the lowest proportion of shopping on overseas and local websites. In addition, the lower prices than in stores is the main reason for online shopping in both countries.
In Australia, the overseas websites accounted for 65% by far the largest consumer of online shopping. The local websites only recorded about 25% compared with only 10% in both overseas and local websites. Similarly, overseas websites only dominated, representing 50% of New Zealand. Local websites only were a distant second at 43% followed by both overseas and local websites at about 7%.
In 2012, the main reason for online shopping in New Zealand and Australia was lower prices than stores accounted for 55% and 51%, respectively. The proportion of convenience in New Zealand was higher than in Australia with 36% and 28%, respectively. Better range of products was less important with 15% in Australia and 11% in New Zealand. Finally, only 2% of customers gave others reasons for shopping online.