The four pie charts depict the most preferred fast-food branch out of McDonald’s, KFC and Burger King between teenagers from Indonesia and Vietnam in 2017 and predictions for 2027.
Overall, it can be seen that in Indonesia the most attractive fast-food brand generally is McDonald’s. Meanwhile, in Vietnam McDonalds has a healthy competition with Burger King for a 1st place as a favorite teenagers fast-food choice.
To begin with, Vietnamese teenagers seem to change their opinion about preferred fast-food chain since 2017. Furthermore, Burger King was leading branch in 2017 with their index accounted 52.8% of total, while McDonald’s had only 43.1% of kids preference in. To compare, McDonald’s is predicted to be 1st place in 2027 with 57.4%, second place will be after Burger King, and the last one is KFC, that stayed almost unchanged from 4.1% in 2017 to 6.3% in 2027.
