The pie charts compare the proportions of online shoppers in Australia and New Zealand who used local websites, international websites, or both, while the table outlines their reasons for shopping online in 2012.
Overall, using both local and international websites was the dominant shopping pattern in the two countries, particularly in Australia. Lower prices and convenience were the leading motivations for online purchases, whereas other reasons were cited far less frequently.
In both countries, the largest proportion of online shoppers used both local and international websites, accounting for 72% in Australia and 65% in New Zealand. This was followed by those who used local websites exclusively, with the figure for New Zealand (25%) being five percentage points higher than that for Australia (20%). By contrast, international websites were the least popular option, used exclusively by just 8% of Australian shoppers and 10% of those in New Zealand.
Regarding the reasons for online shopping, lower prices than in physical stores ranked first in both countries, at 53% in Australia and 57% in New Zealand, a gap of four percentage points. Convenience was the second most significant factor, cited by 24% of Australians and 22% of New Zealanders. Product quality was less influential, with figures of 18% and 16%, respectively, while other reasons accounted for an identical 5% in each country.