Overall, the distribution among surveyed was relatively similar, showing a clear majority of customers shopping on overseas websites only compared to the lowest proportion of those who use both overseas and local websites.The provided table illustrated the lower prices as the main reason for online shopping, and other reasons had the lowest percentage.
In terms of pie charts, the percentages of customers shopping on only overseas websites were the highest in both Australia and New Zealand in 2012, accounting for 65 and 50 percent, respectively. Usage of only local websites ranked second in both countries. The proportion of customers shopping on local websites composed one quarter in Australia, while that of New Zealand comprised approximately twice as high as that of Australia, at 43 percent. The lowest proportions were recorded for both overseas and local websites in both Australia and New Zealand, comprising 10 and 7 percent, respectively.
As for the main reasons for online shopping, lower prices than in store was the most popular reason in both Australia and New Zealand in 2012, at 55 and 51 percent, respectively. Convenience came second, comprising 28 percent in Australia and 36 percent in New Zealand. The percentage of customers who chose online shopping because of better range of products accounted for 15 percent in Australia, whereas that of New Zealand composed 11 percent. Other reasons ranked last, composing only 2 percent in both countries.
