The charts illustrate the websites where consumers in Australia and New Zealand bought products in 2012, as well as the reasons why they shopped online.
Overall, most people in both countries preferred to buy from both local and international websites. In addition, the main reason for shopping online was lower prices, while only a small percentage of people had other reasons.
In Australia, 72% of consumers purchased products from both local and international websites. By comparison, 20% bought only from local websites, and just 8% used only international websites. A similar pattern can be seen in New Zealand, where 65% used both types of websites. Meanwhile, 25% preferred local websites, while 10% chose international ones only.
Looking at the reasons for online shopping, lower prices were the most common factor in both countries, accounting for 53% in Australia and 57% in New Zealand. Convenience was the second most popular reason, with 24% and 22% respectively. Product quality influenced 18% of Australian shoppers and 16% of New Zealand consumers. Finally, only 5% of people in each country bought online for other reasons.