The following charts illustrate the types of websites that Autralian and New Zealand consumers used to purchase products in 2012, along with their motivations for shopping online.
Two groups showed many similarities in that both local and international websites were mostly used while cheaper price was the main motive.
Both local and international websites occupied the highest level in 2 nations, next is local websites and international websites showed the lowest percentages. Australia’s both local and international websites reached to 72%, that 7% more than New Zealand. However, two remaining websites did not show the same higher ratio as this one.
According to reasons for shopping table, it can be seen that lower price than physical stores was the most common with more than 50% in both nations. The next factors are convenience and quality of products all above and under 20%, which made the sum of all three reasons account for 95%. Lastly, other reasons in many fields only occupied for 5% left.