The bar chart depicts the proportion of people making purchases online in Australia and New Zealand in 2012, while the table demonstrates the percentages of primary reasons for online shopping.
Overall, a majority of Australia citizens preferred utilizing only overseas websites, whereas the same one comprised a half of New Zealand’s customers. Additionaly, a tiny minority purchased items on both external and local websites. Lower prices, compared to the conventional stores is what attracts most of the consumers in both countries.
The two countries registered quite a similar pattern in preferrences. Using only overseas internet sites was the most common option for Australia and New Zealand population, making up 65% and 50%, respectively. A quarter of Austalians purchased solely on local websites, while the percentage was higher in New Zealand (43%). The least favorable option was using both websites with 10% for Australia and mere 7% in New Zealand.
More than a half of both countries’ customers opted online shopping rather than stores due to affordability. The convinience was the second most popular reason with 28% in Australia and 36% in New Zealand. Followed by wider range of choice with around 13% in the two countries, and only 2% for other reasons.
