the two Pie charts illustrate the market share of six Swiss watch brands in 2020 and 2021
Overall, Rolex dominated the market in both years and significantly expanded its share in 2021. in contrast, most of the other brands experienced a decline, with the exception of Cartier, which saw a slight increase.
In 2020, Rolex accounted for 39,5% of the market, making it by for the leading brand. Omega ranked second at 15,6%, followed by Cartier at 14,5%. The remaining brands, such as Patek (10,3%), Longines (10,1%) and Audemars Piguet (10%) held relatively similar and much smaller shares
By 2021, Rolex had strengthened its dominance, rising sharply to 46,7%, increase of over seven percentage points. Meanwhile, Omega’s share fell noticeably to 12,7%. Cartier also experienced a slight decline, decreasing from 14,5% to 13,8%. The remaining three brands likewise Saw modest reductions in their market shares.
In summary. the charts show a clean consolidated of market power by Rolex in 2021, while most competitors experienced small but Consistent reductions in their market shares.
